Guide: SEO Best Practices for Copywriting
Increase your website’s visibility and ranking in search engine results with these SEO best practices for copywriting.
What’s in the guide?
Without proper search engine optimization (SEO), even the best-written copy may never reach its intended audience. By staying up to date on SEO and content creation best practices, you can maximize traffic and ROI from your website copy and content marketing efforts.
Specifically, this guide is meant to be a resource for how to develop, optimize, and promote effective content on the site with an SEO lens in mind. This can include both blogging content, as well as static landing pages on a domain. It outlines SEO and content creation best practices so that Discord can maximize traffic and ROI from blog and landing page creation efforts.
The guide includes three main sections:
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Audience and Keyword Targeting: Best practices for how to conduct proper audience targeting, background research, and keyword mapping prior to writing a piece of content.
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Content Development: Best practices to follow when in the process of developing the actual content for a webpage or blog post.
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Content Optimization: Best practices for optimizing the content once it has been fully developed.